Website redesign for small businesses

A refresh or a rebuild? Start with the actual problem.

A refresh is worth considering when your services and existing content are still right, but the design, mobile experience or route to an enquiry needs attention. A rebuild may be more appropriate when you need a different structure, more service pages or a new integration.

For example, a contractor with accurate service information but a hard-to-find phone number has a different brief from a company adding several new services. We review your existing site before recommending the scope. This is a scoping example, not a client result.

What the website refresh focuses on

The published Website Refresh package is $1,000. The starting point is the existing offer: visual redesign, mobile-first layout, click-to-call and quote forms, SEO structure, a clear contact experience and basic analytics setup. The written scope confirms the pages and changes before work begins.

• Make the main service and next step obvious on mobile and desktop.
• Restructure existing content so visitors can find services, location and contact details.
• Set page titles, headings and descriptions that reflect the real business.
• Test the enquiry path rather than treating the form's appearance as proof that it works.

Do not lose the useful parts of the old site

Before changing an existing website, we identify important URLs and available search data. Where addresses need to change, relevant redirects and updated internal links belong in the launch scope. We do not assume every old page should be redirected to the homepage.

A redesign is not a promise that rankings will stay unchanged. Search systems need to process changes, and the migration plan depends on the current site. Tell us about domain, hosting, booking or email dependencies before the launch is scheduled.

Sources: Google: site moves with URL changes

When the Growth Site is the better fit

Picshaw's Growth Site starts at $2,500 and is the published option for a 5–10 page site. Projects that need more pages, new integrations or a different content structure need a confirmed quote rather than an assumption that everything fits the refresh.

Domain renewals, hosting arrangements, third-party subscriptions, new photography and ongoing content work should be clarified in the proposal. The refresh price is not a promise of unlimited work or lifetime third-party services. You receive a handoff; the ownership and account-transfer details are agreed for your project.